Clicks Group CEO has apologized for the “insensitive and offensive” advertisement published on its website, but the EFF has vowed to continue with its nationwide shutdown of the chain’s stores.
The advert, which went viral on Friday and sparked outrage, included pictures of four women – two black and two white. News24 earlier reported that the advert described the hair of the two black women as “dry and damaged” and “frizzy and dull”, while the description for the white women’s hair was “fine and flat” and “normal”.
As a result, the EFF threatened to “shut down” all Clicks stores from Monday to Friday this week.
“Fighters, tomorrow all of us in the morning, we are reporting to the nearest Clicks store to ensure that the directive of the EFF is implemented,” EFF secretary-general Marshall Dlamini said in a video statement on Sunday.
In a late-night statement on Sunday, Ramsunder said he was “deeply disappointed that we allowed insensitive and offensive images to be published on our website”.
“I apologise unreservedly for the hurt and anger these images have caused. The emotive responses of our customers have been mirrored by our employees and management teams. And, whilst the images and content were provided to us by our supplier, Tresemmé, this does not absolve us from blame.
— Julius Sello Malema (@Julius_S_Malema) September 6, 2020
mhmmm idk hey… pic.twitter.com/a1VgxThTBh
— the neverending W. (@pelomasebe) September 3, 2020
We have made a mistake and sincerely apologise for letting you down. We recognise we have a role to play in creating a more diverse and inclusive S.A, starting with our website content. We know we need to do better, and commit to ensuring our content better reflects this value.
— Clicks (@Clicks_SA) September 4, 2020
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